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Why YourTurf? See What a Newspaper and Customer Answered
"POST--HASTE"
By Anne Valdespino and Paul Hodgines
OC POST - July 3, 2007
"We in O.C. - all Californians, for that matter - get a bad rep for phoniness. Yeah, we're the beautiful people, but we're also the plastic people. If you don't believe us, just look around. Fake boobs, hair extensions, leased card and Viagra. What Next?
EASY BEING GREEN - You're standing on it. For all of you who get sick and tired of tending your lawns, there's another solution. Just ask Tony Lattimore, a bright young salesman who switched from mortgages to artificial grass. He works for YourTurf, the residential division of a national company with an office in San Juan Capistrano.
"Loans were getting tougher. That was no secret. Business tightened up. I had a friend who said, 'I'm in this business and we've too much work and not enough salespeople.' "
Lattimore's customers range from homeowners to large institutions. "It's a billion-dollar company that does lawns for pro football and baseball teams. We're the Lexus of landscaping." His product costs about $10-$20 a square foot and can be installed in four to six weeks.
If only we'd met this guy two years ago, before we put stone in front of our house. Doh! We could have saved thousands.
DON'T CALL IT 'ASTROTURF' - Lattimore is out to change your perception about artificial grass. His sample case is a cardboard box with large swatches. Made of polyethylene, it is water permeable. The brochure says the infill is made from graded silica sand and ground rubber to make it resilient. It's also satisfyingly bouncy and slightly squishy, like the real McCoy.
Drainage is what separates the men from the boys in the faux lawn business. Underneath the grass layer, installers lay down 4 inches of decomposed granite, and a patented backing drains water (and other, less pleasant things) at a rapid rate. "Eighty percent of our customers have dogs." He claims efficient drainage minimizes odor. "The San Diego Humane Society has 40 to 50 dogs playing on this stuff every day."
GOOD ENOUGH FOR THE GOLD COAST - On Catalpa in Newport Beach, a tony Eastbluff street, the grass may be phony but he man is real. Developer Michael R. Collins rolls up in a black Mercedes with house music blasting from its sound system. His tain, hairy chest makes you think of Colin Farrell in O.C. mode.
Collins shows us the landscaping. There's an artificial lawn and a cactus garden (real) in the front, and a driveway that's a latticework of fake grass and crushed stone. There's more faux turf out back where his kids play in and around his outdoor kitchen, swimming pool with sand beach, waterfall and water slide.
"I didn't want to spend $26,000 on landscaping the backyard," Collins said. "I grew up broke."
Collins figures he'll save a mint on maintenance. "I had el Jefe from Las Flores Nursery here and he said, 'Youve mad the smartest decision. You will pass the break-even point after three years.' "
EASY BEING GREEN - You're standing on it. For all of you who get sick and tired of tending your lawns, there's another solution. Just ask Tony Lattimore, a bright young salesman who switched from mortgages to artificial grass. He works for YourTurf, the residential division of a national company with an office in San Juan Capistrano.
"Loans were getting tougher. That was no secret. Business tightened up. I had a friend who said, 'I'm in this business and we've too much work and not enough salespeople.' "
Lattimore's customers range from homeowners to large institutions. "It's a billion-dollar company that does lawns for pro football and baseball teams. We're the Lexus of landscaping." His product costs about $10-$20 a square foot and can be installed in four to six weeks.
If only we'd met this guy two years ago, before we put stone in front of our house. Doh! We could have saved thousands.
DON'T CALL IT 'ASTROTURF' - Lattimore is out to change your perception about artificial grass. His sample case is a cardboard box with large swatches. Made of polyethylene, it is water permeable. The brochure says the infill is made from graded silica sand and ground rubber to make it resilient. It's also satisfyingly bouncy and slightly squishy, like the real McCoy.
Drainage is what separates the men from the boys in the faux lawn business. Underneath the grass layer, installers lay down 4 inches of decomposed granite, and a patented backing drains water (and other, less pleasant things) at a rapid rate. "Eighty percent of our customers have dogs." He claims efficient drainage minimizes odor. "The San Diego Humane Society has 40 to 50 dogs playing on this stuff every day."
GOOD ENOUGH FOR THE GOLD COAST - On Catalpa in Newport Beach, a tony Eastbluff street, the grass may be phony but he man is real. Developer Michael R. Collins rolls up in a black Mercedes with house music blasting from its sound system. His tain, hairy chest makes you think of Colin Farrell in O.C. mode.
Collins shows us the landscaping. There's an artificial lawn and a cactus garden (real) in the front, and a driveway that's a latticework of fake grass and crushed stone. There's more faux turf out back where his kids play in and around his outdoor kitchen, swimming pool with sand beach, waterfall and water slide.
"I didn't want to spend $26,000 on landscaping the backyard," Collins said. "I grew up broke."
Collins figures he'll save a mint on maintenance. "I had el Jefe from Las Flores Nursery here and he said, 'Youve mad the smartest decision. You will pass the break-even point after three years.' "
If you want to learn more about YourTurf Synthetic Grass or learn more about how YourTurf can be the answer for your landscaping as it was for Mr. Collins, please fill out the form below or call 1(800) 613-TURF (8873) today! Thank you for visiting our website.